Marketing Audit

The marketing audit is a fundamental part of the marketing planning and review process. A Marketing Audit includes a complete review of all aspects of your organisation’s marketing and lead generation activities to help identify your competitive advantage.

The additional benefits of an audit can be significant; leading to an increase in leads, a real reduction in cost of sale, improvements in conversion rates and increased brand profile.

The scope of each audit is tailored to the organisation and requirements, but typically includes:

• Review of channel performance, split by product/service/sector
• Alignment of marketing strategy and business objectives
• Brand consistency and key messages
• Marketing spend versus targets
• Website performance
• Marketing plans, processes and measures
• Marketing management information
• Lead sources and conversion rates
• Social media activity
• Content planning and PR activity
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To discuss an audit of your marketing activities get in touch