Marketing Audit

The marketing audit is a fundamental part of the marketing planning and review process. A Marketing Audit includes a complete review of all aspects of your organisation’s marketing and lead generation activities to help identify your competitive advantage.

The additional benefits of an audit can be significant; leading to an increase in leads, a real reduction in cost of sale, improvements in conversion rates and increased brand profile.

The scope of each audit is tailored to the organisation and requirements, but typically includes:

  • Review of channel performance, split by product/service/sector
  • Alignment of marketing strategy and business objectives
  • Brand consistency and key messages
  • Marketing spend versus targets
  • Website performance
  • Marketing plans, processes and measures
  • Marketing management information
  • Lead sources and conversion rates
  • Social media activity
  • Content planning and PR activity

To discuss an audit of your marketing activities get in touch

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To view the full selection of ways we can help, please visit our Modules page.

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