Writing for robots, read by humans

Understanding the automated audience is key to getting your content seen by more humans. Before rolling out a new content strategy, one of the first things any blogger, copywriter or content creator should consider is the audience they are writing for. Basic really....

5 Reasons Blogging Should Be Part Of Your Marketing Strategy

A lot of businesses will be considering their marketing plans for 2020. This blog makes the case for making sure that blogging is an integral part of your content strategy. Blogging remains one of the most effective ways to build brand awareness, provide relevant and...