A lot of businesses will be considering their marketing plans for 2020. This blog makes the case for making sure that blogging is an integral part of your content strategy.

Blogging remains one of the most effective ways to build brand awareness, provide relevant and useful content to your target audience and engage potential customers.

As well as an engaging, accurate web site, as businesses of all sizes continue to evolve in order to exploit an ever changing landscape of technology as well as meet increasing consumer demands, an vital component of a small businesses marketing tool kit is the development of a strong digital presence.

So, as well as having shiny, well optimised, web pages, as a small business owner if you want new customers and clients to find your business and purchase your products or services, the competitive nature of the global market place demands that businesses go further. An accessible, inexpensive way of doing this is to blog

Here are 5 great reasons you need to blog:

  1. Drive traffic to your website
  2. Improve your SEO
  3. Develop better customer relationships
  4. Position your brand as an industry leader
  5. Get your content shared
  • Drive traffic to your website

Your web site is new, accurate, lists lots of great products, but no-one is visiting…Blogging is an inexpensive way for small businesses to drive traffic to their site, enhance your inbound marketing efforts and attract more prospective customers.

Your blog gives you the opportunity to create relevant content for your customers and potential customers. Use it as the cornerstone of your in-bound marketing strategies as well as the foundation for the content on all of your social media platforms.

Whether your business is on Facebook, Twitter, Pinterest, LinkedIn, or anywhere else, your blog, with links – and relevant visuals – gives your social followers a reason to click through to your website.

Additionally, using links to previous posts can drive traffic to specific landing pages of your website.

  • Boost Search Engine Optimisation (SEO)

What can often be overlooked when creating a content strategy is that before your users or target audience are served your latest content via their search engine results, first it must be crawled, recognised and ranked by the search engine robots themselves.

There is no silver bullet here  but, the good news is that search engines love fresh, relevant content and blogging is one of the most straightforward and inexpensive methods for any business to serve this up regularly to the robots. It gives Google what it needs to boost your ranking.

Using keywords, in the body or headlines of your blog, creating a suitable structure and posting regularly allows Google and other search engines plenty of opportunities to crawl, index and serve up the content and terms that consumers will use to find the types of services or products that your business offers.

  • Develop And Strengthen Customer Relationships

Storytelling is a proven route to developing empathy with a product or brand, which in turn is a great way to engage customers and prospest is such an important element of any online marketing and branding strategy.

Storytelling forges connections among people, and between people and brands or ideologies. Stories can convey the culture, history, and values that unite people. In this way, regular blogging provides the opportunity for you to connect in a different, more conversational way.

Blogging can reveal more of a brand personality, maybe less corporate in tone and feel.

Blogs are a way of highlighting a case study, a recent success, maybe something that isn’t product specific at all like participation in a recent charity event.  It is not always obvious why a people first engage with a brand but reading good stories about it is a great place to start.

  • Establish Your Business As A Thought Leader

It doesn’t matter how small your business is, blogging is a good way to build trust and establish a position in your industry.

By providing content that is viewed as valuable, expert information, your potential customers get to see the knowledge an experience that you have gained in your field, before they even meet you.

In time, creating content that is both helpful and informative on a regular basis, without ‘selling can make you the “go to” resource in your particular niche within the industry.  This position will subsequently lead to more enquiries and higher conversion rates.

  • Create Opportunities To Share

When you are just gettign started, or your budget is limited, any help you can get is appreciated. One of the most powerful benefits of blogging is the opportunity it offers others to share your content for you. Regular networkers will know that you don’t always ‘sell’ to those in the room, but rather the network that exists outside of it. Social sharing of your blog takes you way outside the room!

The ability to share your content via peers, contacts or customers creates the potential for posts to ‘go viral’ and and can offer exponential market growth. With so many different sharing platforms available, readers can literally copy and paste your links and tweet, email or DM to a friend. This is offers not just free advertising but also an implicit endorsement that often money can’t buy!

In Summary
Whether you are a small business, or a multinational company, blogging should be integral to your digital and content marketing strategy.

If you are interested in increasing your online presence, while establishing yourself as an expert in your industry, then you will definitely want to incorporate blogging into your 2020 marketing plans. It’s free, has limited barriers to market and can be seen by your entire audience.

But, if you don’t have the time, resources, or expertise to write quality blog content you can outsource the posts to and we can craft unique, relevant and engaging content for your web site.

Get in touch today