3 Reasons PR Should be in Every Business Owners Toolkit

The omnipotent Bill Gates may or may not have said that if he only had a dollar left to spend, he would spend it on PR. Either way it’s a good opening gambit and, like many SMEs, if you do have only a small budget to play with then PR really does need to be in your...

Use Upside Down Psychology to Create a Covid Comms Plan

SMEs not only have an opportunity to stay in touch with their customers, but can adapt their content to offer support and even grow an audience. I gave a presentation last week at a networking event on how marketing and communication strategies can adapt and evolve to...

Writing for robots, read by humans

Understanding the automated audience is key to getting your content seen by more humans. Before rolling out a new content strategy, one of the first things any blogger, copywriter or content creator should consider is the audience they are writing for. Basic really....

5 Reasons Blogging Should Be Part Of Your Marketing Strategy

A lot of businesses will be considering their marketing plans for 2020. This blog makes the case for making sure that blogging is an integral part of your content strategy. Blogging remains one of the most effective ways to build brand awareness, provide relevant and...

Attract your audience by adding value to your content

Now more than ever, content marketing is being used to drive web or social traffic towards your brand or products. But, to create content that attracts people to your business, you need to demonstrate how your product or service can add value to their lives or their...