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Importance of aligning your sales and marketing functions

"We want more leads!”….said every sales director ever. And the bane, but also often the justification, of every marker's existence. How often do sales blame marketing for delivering low volume or low-quality leads, while in turn, marketing criticise sales for not...

Overcoming First Date Nerves

With a couple of client wins under the belt, Caversham Marketing has now had one or two ‘first’ client meetings. I have heard them called ‘Chemistry Meetings’, Scoping Sessions’, ‘Briefings’, ‘Brand Assimilation’ or simply ‘a chat over coffee’. Either way they are...

GDPR; Strength, Weakness, Threat or Opportunity?

  GDPR; Strength, Weakness, Threat or Opportunity? CAVERSHAM MARKETING BLOG For those who have been swotting up on GDPR (sorry), you will know that the new regulations come into effect later this month. Let's be honest, who doesn't? For marketers planning for the...

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