Our Blog
T’was The Night Before Christmas
T’was the night before Christmas, when all through the house, Business owners were stirring and clicking their mouse. Paid ads were uploaded to Google with care, In the hope that new enquiries would soon be there. The children were scrolling TikTok in their beds, With...
3 Reasons PR Should be in Every Business Owners Toolkit
Do you want to know the true power of PR in boosting your brand? Here are three ways it provides lift off!
1) PR opens up additional channels that marketing spend cannot
2) PR is more affordable, can have a better reach and a higher return than advertising
3) PR can tell your brand’s story from every angle
Use Upside Down Psychology to Create a Covid Comms Plan
SMEs not only have an opportunity to stay in touch with their customers, but can adapt their content to offer support and even grow an audience. I gave a presentation last week at a networking event on how marketing and communication strategies can adapt and evolve to...
Writing for robots, read by humans
Understanding the automated audience is key to getting your content seen by more humans. Before rolling out a new content strategy, one of the first things any blogger, copywriter or content creator should consider is the audience they are writing for. Basic really....
5 Reasons Blogging Should Be Part Of Your Marketing Strategy
A lot of businesses will be considering their marketing plans for 2020. This blog makes the case for making sure that blogging is an integral part of your content strategy. Blogging remains one of the most effective ways to build brand awareness, provide relevant and...
Attract your audience by adding value to your content
Now more than ever, content marketing is being used to drive web or social traffic towards your brand or products. But, to create content that attracts people to your business, you need to demonstrate how your product or service can add value to their lives or their...
Testing v Trusting
It was during a recent coaching session that the subject of ‘Testing versus Trusting’ came up. The basic premise is that some people, whether in business or personally, need to have absolute trust in their methodology, actions or plans before they can execute them,...
How to Create a Content Marketing Strategy
I did a presentation this week on content marketing strategies. For the keen of eye, with initials CMS, Content Marketing Strategy is something Caversham Marketing Services is very good at. For the uninitiated, a simple way to think about content marketing is this is...
Importance of aligning your sales and marketing functions
"We want more leads!”….said every sales director ever. And the bane, but also often the justification, of every marker's existence. How often do sales blame marketing for delivering low volume or low-quality leads, while in turn, marketing criticise sales for not...
Overcoming First Date Nerves
With a couple of client wins under the belt, Caversham Marketing has now had one or two ‘first’ client meetings. I have heard them called ‘Chemistry Meetings’, Scoping Sessions’, ‘Briefings’, ‘Brand Assimilation’ or simply ‘a chat over coffee’. Either way they are...
Let's Start Something new
Say Hello!
The start of your new marketing journey could be only a coffee (or Zoom call) away...
Contact Caversham Marketing
Tel: 07989 582 111
Email: james@cavershammarketing.co.uk