Intelligent content is not limited to one purpose or output. It is keyword rich and semantically aware, meaning it is discoverable, reusable and adaptable. It is ultimately one of the most strategic assets that a company can have.
If 60% of a B2B buying decision is made before a sales person is even engaged, marketing is the voice of sales for two-thirds of the decision.
Never has an organisation’s use of content been more important. In today’s world, good quality content underpins so many different aspects of marketing.
Caversham Marking can review the current use of content from web pages, sales collateral, prospectuses and marketing campaigns.
Most businesses are rich in content, often though the problem is recognising what is and what is not good content. We will work with you to identify key themes and topics and to create a content calendar that covers all aspects of your marketing activities ensuring a consistent and sustained approach.
And rich content doesn’t stop with excellent copywriting. With 300 hours of video being uploaded to YouTube every minute. If you haven’t already, NOW is the time to put video content front and centre in your content strategy. Your customers want that instant connection to your brand, products or personalities.
This will only continue to gather momentum with the meteoric rise of Snapchat, together with Instagram stories and Facebook Live streaming.
Talk to us about your messages and how you would like to be heard.
To view the full selection of ways we can help, please visit our Modules page.