Marketing Strategy

Based on strategic business objectives, Caversham Marketing will create the short, medium and long-term marketing strategy.

Whether you are just starting out, looking to grow or even consolidate a market position, based on the strategic objectives of your business, Caversham Marketing will create the marketing strategy that will ensure you achieve your goals.

In order to achieve these goals, first we must plan. It will help you get the most out of your marketing campaigns and activities.

Once we have established goals and SMART objectives, our simple approach can be broken down into four categories;

Audience

• Who are they, where are they, what do you know about them

Message

• What do you want your audience to understand or do with the information you give them

Channels

• What is the best way to reach your audience? How do they like to receive information and what processes underpin the buyer journey for your product or service?

USP

• What sets you apart from your competitors, and what value are you adding for your audience..
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Any strategy will include clear targets, customer segmentation for each product or service and prioritise the key growth areas for your business.

This work can build on a marketing audit to help assess recent activity and test the current thoughts and plans but will also inform your tactics and channels moving forward.

Realise your business goals through a better planned marketing strategy.