Microsoft founder and philanthropist, Bill Gates, may or may not have said that if he only had one dollar left he would spend it on PR, but let’s not let truth stand in the way of a good story!
Authentic, well planned and sustained PR is still a great way to enhance a reputation, raise brand awareness and increase recognition of your business activities.
An integrated approach supported by other marketing activity can help key audiences understand your messages, gain support with stakeholders and assume a position of influence and thought leadership in a key market.
Caversham Marketing can review your current plans and results as part of an audit, help identify key topics and messaging and create features for key sectors or titles. Or we can act as a press office function to write and ‘sell in’ press releases or case studies to your targeted publications, whether this is traditional trade or consumer print or across the many new, online channels.
We work with clients to create an annual calendar of content and PR activity to ensure a continuous supply of stories that can be used across all channels. This content can also provide great material for social media networks or inbound marketing campaigns, creating another lead generation activity to drive more traffic to your website.
The nature of today’s B2B marketing and sales environment has led to a shift away from simple product data sheets, to more of an educational and storytelling approach.
Telling your organisation’s story is a compelling way to engage with your audience, while also demonstrating your knowledge, experience or authority in a marketing place. This represents a great way for your organisation to have its key messages heard.
Let us tell your story, get in touch.
To view the full selection of ways we can help, please visit our Modules page.
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